These images are used to reach an agreement with the director on the direction that the design concept will take and form a key framework for the decisions the production designer makes from then on.Ĭolour is one the most powerful tools production designers have at their disposal.Īgreement with the director, cinematographer and costume designer on the colour palette of the film is one of the earliest decisions that is made. Assembled, these images become mood boards and are a highly effective means for communicating what is a non-literal quality. Visual research is gathered that depicts the mood or atmosphere that best supports the story. This is usually the starting point of the design process. Production design is a major contributor to the mood, or emotional tone, of a film. Each depends on the other and if there are flaws in either one, the magic can be broken and the film’s impact lost. AAP Image/Movie ExtraĪctors talk about “bringing a character to life” – and production designers work hard at doing the same thing with the world around them. The lauded production design on the TV series Mad Men takes the audience into the world of a 1960s advertising agency. Production designer Melinda Doring established such contrasts effectively in the TV drama The Slap through the very different home environments of the characters Hector and Aisha, compared to Harry and Sandi. A specific date in clear view will show when the film is set, for example.īut most of the time the choice is to give clues rather than being too explicit: using natural textured materials and warm natural colours in a character’s home can suggest they are more caring and humane than the character whose home appears more glossy, hard-edged and more artificial. What has led them to this point in their lives?Īt times designers will provide audiences with very precise information.How can we tell what a character is feeling?.When should we feel relaxed and confident that all will end well?.When should we be concerned for characters in this story?.Should we take events seriously or see the humour in them?. How do we know what kind of story we are about to embark on?.
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